CUSTOMERS THAT FINISHED THE COURSE
Companies in
countries
50
+
1,200
+
media teams
websites
15,000
+
digital media employees
25,000
+
Course author and speaker
Alex Chernikov
Digital Media Expert and Consultant
Over 5 years of working with publishers across the globe, Alex has successfully integrated data-driven decision making in more than 200 newsrooms by combining his knowledge of process automation and unparalleled technical capabilities of IO Technologies platform.
INMA subscription summit speaker
Results after a successful onboarding
year-to-year audience growth
+
51%
subscription growth
+
60%
to readability
+
50%
What is included?
3
AUDIENCE SESSIONS
-
Connecting business goals to content initiatives that are crucial to reaching target numbers
-
Learning to measure team performance and motivate the newsroom
6
NEWSROOM SESSIONS
-
Breaking down content initiatives into editorial KPIs. Applying data-driven decision making to content creation and editing
-
Understanding content engagement and leveraging available potential for sustainable growth
12
WORKSHOPS
-
Sharing best practices between team members to motivate colleagues
-
Working with historical data to highlight good content decisions and scale your success
-
Analysing underperforming content to define vectors of future improvement
What is included?
Course topics
For digital teams
-
Audience development managers
-
Publishers and content heads
Agenda
OUTCOME
-
Exploring initiatives and their outcomes - Financial targets, achievements, value for readers or social benefit.
-
Converting initiatives to basic workflow elements
-
Definition of main content initiatives and strategies to measure their results
-
Integration of content scoring
90 minutes
For the newsroom
Agenda
OUTCOME
60 minutes
-
Key metrics to measure your traffic. Understanding audience behavior across different sources (Search, Social, Referral, Direct)
-
Types of traffic and its origin
-
Traffic data use cases and growth opportunities
-
Q&A session
-
A more focused approach to traffic sources, ability to understand where your audience comes from
-
Monetizing this knowledge by growing the audience, based on past performance
For the newsroom
Agenda
OUTCOME
60 minutes
-
Understanding your readers
-
How to define potential formatting or content issues
-
How to improve engagement
-
Monitoring the impact of your changes and what it means for the business
-
Q&A session
Ability to ensure optimal content performance just a few minutes after publishing, before it’s exposed to majority of your audience
For the newsroom
Agenda
OUTCOME
-
Using historical data to learn your readers’ preferences
-
Prioritizing topics
-
Matching search intent and adapting to it
-
Measuring the impact of your work
-
Q&A session
Setting up a workflow that ensures more reliable content performance in search, among your loyal audience and social media
60 minutes
For digital teams
-
Audience development managers
-
Publishers and content heads
60 minutes
Agenda
OUTCOME
-
Aggregating key performance indicators for different teams
-
Integration of newsroom data into internal systems
-
Monitoring author / section / team trends
-
Setting up workshop schedule
-
Q&A session
-
Transparent reporting of team performance
-
Proactive approach to your team’s success
For digital teams and the newsroom
90 minutes
Agenda
OUTCOME
-
Sharing positive experience to motivate the team
-
Sharing negative experience to educate and prevent future mistake
-
Promotion and adoption of data-driven decision making
-
Content score overview and adjustment
-
Q&A session
-
Multiplication of best practices and development of critical thinking
-
Further increase of solution adoption
-
Keeping digital team and management up to date with the data utilization in the newsroom
