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Maximize CTR of your homepage

Learn which content is trending and make it highly visible to your readers

1_Dashboard screen with a homepage.png

View clicks data right on your homepage any minute you want

For any news website, it’s critical to monitor which news story is climbing the ranks. IO dashboard helps you track the performance of each article on your homepage so you can optimize the performance of your news blocks in the most beneficial way.

Managing your news homepage effectively allows you to:

  • Distribute content on your homepage according to reader interest

  • Spot overperformers instantly and react quickly

  • Experiment with articles’ positions to see how it affects reader engagement

  • Define underperforming articles and replace them with the content that stands a higher chance to shine

We consider 3 important metrics when reporting on your articles’ performance:

Page views (CTR)

Average time on page


For small homepages

When one article doesn’t appear repeatedly, use homepage overlay to instantly see the number of clicks for each article.

For small homepages.png

For big homepages:

  1. Track an article’s performance in different news blocks.

  2. Monitor the performance of each block. Watch how an article affects overall block performance. If the current article in the news block performs less than average for this block — change the picture, re-write the headline or start headline test.

  3. View results in the same dashboard.

Teams that managed a news homepage consistently received:



in pageviews



in recirculation

Start using in 3 easy steps:








Receive instructions

Install and use

Managing your news homepage allows you to define what correlates with reader interest every day and better monetize the most trending articles by placing them on hot spots. It also singles out underperforming content that you may remove or replace right on time. Instant feedback from your readers makes your whole workflow efficient by encouraging acting on data which guarantees greater engagement in the long run.

Automatically display the best performing headline for each article

Leverage the power of statistical analysis to define which version of a headline hits metrics-that-matter (pageviews, engagement, recirculation). Input as many variations of a headline as you want and hit “run headline test.” IO will show all of them to separate audiences and automatically display a winner on your homepage after the test finishes.

Craft engaging headlines followed by high-quality content to:

  • increase CTR and time spent on page

  • reduce bounce rate

Experiment frequently to:

  • manage a news homepage like a pro

  • learn more about your audience and make changes that amplify your reach

  • hit your business goals faster

  • How Can Content Analytics Help Monetize My Website?
    Content engagement directly correlates with the viewability of your sales inventory. Content Analytics tools let you make faster and smarter decisions to achieve goals you’ve set. Reports that you receive produce a comprehensive picture of what your visitors/readers/prospects want and how your content meets their expectations. The more loyal your audience becomes, the more traffic you drive in, the more revenue your site generates.
  • What Are Your Advantages Over Google Analytics?
    Standard web analytics tools (like Google Analytics) contain a lot of data that's irrelevant to content teams. In order to stay universal and free, Google Analytics makes sacrifices by delaying your data and lowering accuracy (e.g. sampling). Content analytics tools provide insights that are focused on digital content. Engagement metrics, such as readability rate (how engaging content is), recirculation (how often your reader chooses to read another story), session depth (how readers interact with your materials) are used in fast-paced news environment by many teams across the globe. With such tools at hand, you can benchmark your content quality at any given moment in time without interruptions.
  • What Should I Do With The Data I Receive?
    Our dashboards highlight the underperforming areas of your website. Every member of the content team can use these signals to edit content and improve readability and time spent on your pages. Higher quality content boosts loyalty and organically grows your audience, helping you reach and exceed digital goals.
  • Why IO Technologies?
    IO Technologies provides enterprise-level data collection and visualization techniques at a reasonable cost. The solution comes with a simple & clean interface to make content performance measurement a breeze. We love things simple & strive to provide the easiest navigation possible, as well as stack it with truly important analytics. Our products were built together with thousands of news websites and publishers, though any company can benefit from integrating content analytics tools into their websites. Helping where our expertise is applicable and contributing to our clients' unlocking their potential is what makes sense to us. Feel free to book a call with us and we'll be happy to offer the best solution to your current challenges.
  • I Haven’t Yet Used Content Analytics Tools. Will I Be Able To Follow?
    We’ve gone to great lengths to make our content analytics system as simple as possible. If you have any trouble with setting up or using the soft — our support managers are there to help you out. Long-term support options are also available and vary based on your plan. Besides, we have courses for those who want to dive deeper into content analytics and understand how it can help you multiply profits.

“Great editorial analytics for small and mid-sized publishers”


Like ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support.

“Great editorial analytics for small and mid-sized publishers”


Like ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support.

Online Media

Online Media

David P.

“Make the right decision”


The elegance of such a powerful tool, has such a friendly interface and easy to use and configure, is striking. You just have to take a look at the dashboard to find what you are looking for and make the right decision regarding what your website visitors love to read. This software allows you to give the public what they want.

“Delivering constant and trustworthy insights”


Easy and accessible information for everyone in the company. The possibility to give access to dozens of users is very good.

Lian Dé O

Ready to win more with live actionable insights?

Talk to a content analytics expert

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