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Manage & monetize traffic spikes

Put your traffic spikes to better use. 


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An irreplaceable tool for our speed-to market


Our editors can follow their own articles much more directly, take responsibility for performance, gain comprehensive actionables in a few clicks and apply this learning for their next article.

Traffic spikes are so exciting!

Knowing what to do with them is even more.

By spotting the 'big story', you instantly recognize the opportunities to scale your content exposure. Make the habit of reaching bigger audiences by promoting articles with highest reach.

Identify trends

How to deal with traffic spikes? First of all, you can spot spikes as they happen to determine which content is resonating with your audience. Knowing what's trending lets you tap into trending topics faster that competitors.


In your dashboard, switch to 10MIN mode to single out the very same article that caused the surge — along with its traffic source. Filter data by categories or topics to get a deeper overview.

Analysing which articles are poised to trend in the long run brings you closer to understanding your audience.

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Make a real-time impact
  • Use received insights to capitalize on trends

  • Distribute trending stories to other platforms

  • Pick out audience from organic search & explore search trends right away

  • Create sought-for materials faster than competitors

  • Instantly target audience with promotions

  • Supplement trending content with links to best evergreen materials

  • Surface best performers appropriately

  • Include adds onto the "big things"


Not sure what will work best in your case? Ask our experts about other tactics for monetizing highly trending content.


Detect UX bottlenecks

Traffic spikes allows you to assess how good is your website's usability. Glean from insights to define what elements your audience dislike. Solve formatting & technical issues to increase engagement.

Watch sudden drops as well to determine possible holdbacks.


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Beef up trending content 
with proper visuals

Want to see a real boost in engagement? Track which videos your audience is interacting with in real time and add them in recommendations to your best performing articles.

Turn your "big stories" from one-time magic into the tool that increases recirculation.

Foster quick responsiveness

As your team turbocharges their ability to act upon 
fast-changing data, it gains critical thinking, as well 
as the skill of leveraging data proactively and 
strategically. That is exactly what 
makes the most successful publishers stand out in a highly competitive digital media market.

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Excellent speed and scalability

Actionable insights that you need

Suitable for teams with limited technical knowledge

Trusted by

1200+ media brands across the globe

  • How Can Content Analytics Help Monetize My Website?
    Content engagement directly correlates with the viewability of your sales inventory. Content Analytics tools let you make faster and smarter decisions to achieve goals you’ve set. Reports that you receive produce a comprehensive picture of what your visitors/readers/prospects want and how your content meets their expectations. The more loyal your audience becomes, the more traffic you drive in, the more revenue your site generates.
  • What Are Your Advantages Over Google Analytics?
    Standard web analytics tools (like Google Analytics) contain a lot of data that's irrelevant to content teams. In order to stay universal and free, Google Analytics makes sacrifices by delaying your data and lowering accuracy (e.g. sampling). Content analytics tools provide insights that are focused on digital content. Engagement metrics, such as readability rate (how engaging content is), recirculation (how often your reader chooses to read another story), session depth (how readers interact with your materials) are used in fast-paced news environment by many teams across the globe. With such tools at hand, you can benchmark your content quality at any given moment in time without interruptions.
  • What Should I Do With The Data I Receive?
    Our dashboards highlight the underperforming areas of your website. Every member of the content team can use these signals to edit content and improve readability and time spent on your pages. Higher quality content boosts loyalty and organically grows your audience, helping you reach and exceed digital goals.
  • Why IO Technologies?
    IO Technologies provides enterprise-level data collection and visualization techniques at a reasonable cost. The solution comes with a simple & clean interface to make content performance measurement a breeze. We love things simple & strive to provide the easiest navigation possible, as well as stack it with truly important analytics. Our products were built together with thousands of news websites and publishers, though any company can benefit from integrating content analytics tools into their websites. Helping where our expertise is applicable and contributing to our clients' unlocking their potential is what makes sense to us. Feel free to book a call with us and we'll be happy to offer the best solution to your current challenges.
  • I Haven’t Yet Used Content Analytics Tools. Will I Be Able To Follow?
    We’ve gone to great lengths to make our content analytics system as simple as possible. If you have any trouble with setting up or using the soft — our support managers are there to help you out. Long-term support options are also available and vary based on your plan. Besides, we have courses for those who want to dive deeper into content analytics and understand how it can help you multiply profits.
The fastest and most efficient means of analysing data
Ready to win more with live actionable insights?

Talk to a content analytics expert

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